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Do you know how your advertising dollars are working for you? Wouldn’t you like to? As an independent marketing consultant, I help companies maximize their advertising potential. Whether you handle your marketing in house, or outsource to a professional agency, I ensure your money and re ...read more
Do you have an analytics program in place, and do you understand your statistics? Correctly analyzing and understanding what’s going on in the back end of your website can be the difference between success and failure. As a marketing consultant, I analyze factors that influence website p ...read more
Is your marketing agency advertising beyond your service area? You might be a local business, but that doesn’t mean your advertising agency is using your budget locally. In order to spend what you’ve allotted them, they may market beyond your service area or to unlikely demographics. A ...read more
Are your pay-per-clicks paying off? You pay for every click, but what if your ad appears in irrelevant keyword searches? Getting the input of a marketing consultant can ensure the right keywords are used to prevent you from paying for clicks without conversion. Take a look at this screen c ...read more
Are you working with experts (really)? Many agencies have such high turnaround that employees are constantly training, never acquiring experience that could turn them into experts. Even if you stay with the same agency, you may be shuffled between representatives who never deeply understan ...read more
There are so many companies that are under-staff and the employees are overworked you are not getting what you are paying for. So many advertisers opt to set-up their own Paid Search account because usually it is better to do things yourself. However as profitable as PPC can be for a c ...read more
Are you paying the agency a management fee or are they taking it out of your pay-per-click (PPC) budget? Did you know many paid search advertising companies pocket 15-50% of your advertising budget as their agency fee? It is even possible this could be in addition to the monthly manage ...read more
Which is more valuable a Website Click or a Phone Call? Earlier this year Google launched the Pay-Per-Call (PPCall) bidding which only displays a phone number on devices not capable of making phone calls (i.e. desktops, laptops, iPads). This meant that searchers would have to manually di ...read more
When you are advertising in Google there are two very important sets of keyword terms you should know. The first is the Search Keywords which are the terms that you or your advertising agency are bidding on. The second is Search Queries which are the actual terms the customer is actual ...read more
Google is currently running Beta testings for their ‘Ad Communications Extensions’ which will allow customers to subscribe directly to your newsletters through your Adwords paid search ad. When the user is signed in under their Google account the customers email address automat ...read more
Is Your Companies Pay per Click Campaign Losing Money? As a third party analyst, Global Search Trends reviews online Pay per Click (PPC) advertising campaigns, offering companies a better understanding of the management, strategy, and measurement of each and every campaign their advertising agency is running. When hiring an advertising agency, companies place a lot [...] IWEBIX Webdesign
Are you paying the agency a management fee or are they taking it out of your pay-per-click (PPC) budget? Did you know many paid search advertising companies pocket 15-50% of your advertising budget as their agency fee? It is even possible this could be in addition to the monthly management fee you are already paying. [...]
Do you know how your advertising dollars are working for you? Wouldn't you like to?